Geopark Objectives
- To conserve and enhance where appropriate, the geology, geomorphology and landscape of the Geopark.
- To promote the responsible collecting of specimens.
- To encourage visitors to the Geopark at levels which it can sustain.
- To encourage safe use of the Geopark by educational groups of all ages, and to provide a high quality range of educational information and services about the Geopark.
- To continue the already well-established gathering and dissemination of scientific information about the Geopark.
- To ensure that the Geopark and all its attributes will be used responsibly.
- To contribute where and when possible to the local economy and encourage involvement of the local community in Geopark activities.
Key Actions
- Continue to work with agencies and landowners on practical Geoconservation.
- Target geotourists to visit out of season and away from overused locations.
- Work with operators to develop themed packages.
- Develop promotional links with Gateway Towns and interpretation centres.
- Continue to develop a sustainable product range and not to sell geological specimens.
- Continue to work with and inform Parish councils and local community groups.
- Enhance the robust information and communication strategy already in operation.
- Continue to liaise with District and County Councils, Malvern Hills AONB and landowners.
- Target schools and geological groups to visit the Geopark.
- Continue to develop a quality geology and landscape trails programme.
- Continue to develop all of the above actions within existing official plans, strategies and guidelines.